Chrome Era (1939–Present, Peak 1945–1970s)

Chrome (photochrome) postcards use a modern color printing process for glossy, realistic images.
They remain common in stores today but peaked mid-20th century.

Key Characteristics:

  • Finish: Glossy and smooth, resembling actual photographs.
  • Colors: Vibrant and true-to-life (Kodachrome-style).
  • Borders: Often none; full-bleed images common.
  • Back: Divided; may include “Chrome” or publisher branding.

Dating Tips:

  • Glossy chrome appearance typically post-1939, with major production after 1945.
  • Publisher codes and modern themes help date within the broad range.